Twitter CEO Says Company is on Slow Rebound

Posted in Tech news  by Carol
May 31st, 2016

The Twitter Inc. logo is displayed on a mobile device for a photograph in New York, U.S., on Monday, Sept. 16, 2013. Twitter Inc., which announced plans last week for an initial public offering, is still deciding whether to list on the New York Stock Exchange or Nasdaq Stock Market, setting off a horse race for the high-profile deal. Photographer: Scott Eells/Bloomberg via Getty Images

Jack Dorsey is perhaps one of the most successful and influential San Francisco tech executives currently operating, and that’s given the fact that he splits his time between two goliath projects: Twitter and Square.

Unfortunately for Dorsey, Twitter hasn’t been doing so well. Stock and popularity have been declining for the tech mogul, which is why the board at Twitter decided to give Dorsey power over the company even though they’d have to share him. That was almost a year ago, but Dorsey’s main initiative is still to fix Twitter.

“We’re making progress,” Dorsey stated, then added that he believes the most crucial thing for Twitter’s survival is the company’s ability to devise, develop and release updates to the service. “That’s going very well, but you know, things take time to change.”

Unfortunately for Dorsey and the fix Twitter advocates, their users don’t take well to change. The recent attempt to change an icon from a star to a heart angered millions. Dorsey has to engage in a balancing act between revising Twitter so that it’s simpler and easier to use, while not alienating the service’s band of loyal users.

twitter usersThere are some success stories that have come out of this new act. “New” tweets in which users can add photos and videos without using up the 140 character limit seem to be a popular addition to the service without changing up too much of its classic appeal.

“We’re not giving up Twitter being in the moment,” Dorsey reiterated. “That concept of brevity, that concept of speed. Being able to just think of something and put it out to the world.” Dorsey knows better than to sacrifice the key feature of what makes Twitter unique.

Unfortunately, the best thing about Twitter can sometimes be the worst thing about Twitter. There’s not a lot of room for filters in a world of instantaneous communication, and accordingly Twitter has become a place of online abuse along with more positive thoughts. Twitter’s anonymity caters even further to the service’s use for hateful speech and cyber bullying.

“I don’t think the negativity and the abuse and harassment is unique to Twitter,” Dorsey stated. “I think it’s an industry-wide, internet-wide issue that we all need to solve. And we did make it a priority for the company.”

Twitter has developed its own process for blocking and reporting abusive users, but some users at the receiving end of online abuse have wondered how in a decade of existence no Twitter engineer has devised a way of keeping the abuse from ever being received as opposed to reacting after the fact.

twitter stockOn the other hand, free speech advocates may take issue with Twitter’s efforts to censor opinions on a media that has become such a medium of social activism and political discussion. Still, Twitter’s use by terrorist organizations to recruit new followers has convinced many that at least some censorship and guidance is necessary for the good of everyone.

At the end of the day, Dorsey hopes to work through these problems with the help of his team and user feedback.

“We’re focused on making Twitter amazing and making something people want to use every single day,” Dorsey stated. “We’re focused on building our service.”

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